A variety, of Free Range, Grass-fed Beef including premium steaks, artisan cuts, BBQ cuts, roasts and beef mince direct from Farmer to your home.
- 100% Australian Beef
- High Welfare Raised
- Grass-Fed and Free Range
- Purity: Free from Antibiotics, Hormones & Chemicals
- Exceptional Eating Quality- 2019 Gold Medal Winner at Australian Food Awards
- Free shipping from Farmer Directly to your home
Until now, all livestock processed in Australia was done so at a fixed abattoir, often after live transport over long distances and experiencing an unfamiliar environment. In our view this system is flawed in that livestock are put through the unnecessary stress prior to processing. This is not only bad for animal welfare and our farmers, it can also negatively affect the eating quality of the meat. The founders of Provenir we knew there had to be a better way. Better for farmers, better for the livestock, and better eating qualities of the meat.
Our solution is simple – highest welfare, mobile on-farm processing. So, instead of the animal being transported to abattoir; the abattoir comes to the farm.Eliminating unnecessary stress on livestock associated with live transport to the processors, our unique on-farm processing improves animal welfare and produces meat of exceptional quality, taste and tenderness.
When you eat Provenir meat you’ll feel good knowing that you’re supporting our Australian farmers and choosing highest animal welfare.
Beyond feeling good about what you eat however, our belief that stress can negatively affect meat quality is backed by science.
“Every animal has a certain amount of energy contained in its muscles in the form of glycogen. Once the animal has died, the muscle glycogen is converted to lactic acid that causes the pH to fall. If there is not enough glycogen available in the animal at the time of slaughter, insufficient lactic acid will be produced and the pH will remain high, resulting in dark cutting meat*.” – Meat and Livestock Australia
*Dark cutting meat refers to meat with a coarse texture which loses a lot of moisture during cooking, it is tougher and has a reduced shelf life.
Less stress means less adrenalin produced, and thus more retained glycogen stores in the meat, leading to better eating quality, taste and tenderness.
High Welfare Raised
Provenir farmers utilise low stress handling techniques and raise their livestock on open pastures within a familiar herd structure; allowing the animals to express their natural character.
Instead of the livestock being transported, the abattoir comes to the farm. Eliminates unnecessary stress on animals associated with live transport. Less stress means less adrenalin produced, and thus more retained glycogen stores in the meat, leading to exceptional eating quality, taste and tenderness.
Full traceability & true provenance
Provenir oversees the whole operation from purchasing livestock on farm direct from our partnering farmers, to the on-farm processing, into our butchery and on to you. By processing on-farm and utilising the latest in digital traceability technology we are able provide full transparency and guaranteed provenance.
Grass-fed & free range
Provenir partners with farmers who raise their livestock free range and grass-fed.
For cattle this means they are fed on natural grasses, pasture, hay or silage.
Exceptional eating quality
Our on-farm process and artisan butchery techniques ensures that the quality of the meat is retained and maximised throughout the whole process.
No added hormones, herd antibiotics, or intensive feedlots
Provenir farmers raise their livestock naturally: they do not feedlot, nor do they add hormones or antibiotics to the feed as growth promoters.
- 2 x Grass-fed Porterhouse Steaks or Scotch Fillets (600g total)
- 2 x Grass-fed Rump Steaks (900g total)
- 1 x Grass-fed Rump Fillet (Pichyna) or Trip Tip (500g)
- 1 x Grass-fed Beef Kebab Skewers (500g)
- 1 x Grass-fed Beef Stir fry Strips or Diced Beef (500g)
- 1 x Grass-fed Beef Roast (Topside or Bolar or Brisket) (1.2kg)
- 4 x 500g Grass-fed Regular Beef Mince (2kg total)
Melbourne (see delivery zone below)